Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market
Elmentve itt :
Szerző: | Phumasavath Kitsada |
---|---|
További közreműködők: |
Csonka Dr. László
Görömbölyi Dr. Dávid |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | consumers' preferences demogratics and marketing strategies non-durable household goods product quality and sustainability Thai and Lao products comparison |
Online Access: | http://dolgozattar.uni-bge.hu/47318 |
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