Content marketing as a strategic tool to influence customer purchasing decisions at an international company. How to attract new visitors to the Omron website?

The situation of the Hagymatikum of Makó on the Hungarian spa market, possible ways of attracting more visitors there
‌: Besse Boglárka Annamária

Analysing companies’ content marketing and storytelling in newsletter A case study of Eastern Europe Bosch Professional Power tools newsletter marketing
‌: Nguyen Gia Huy

The importance of emotions in the purchase decision making process
‌: Kátai Luca

Comprehensive investigation about the result of the lack of international presence in the life of the Hungarian baths due to COVID-19 and describing potential marketing tools to attract domestic visitors with the Zsigmondy card
‌: Pintér Vencel

Strategic development in a new perspective
‌: Gáspár Tamás
Published: (2012)

An analysis of online accommodation reservation websites - understanding customers' perceptions to enhance impact on industry
‌: Tran Anh Tuan

How to utilize digital content creation within customer journey?
‌: Rácz Dávid

The Impact of Natural Gas Exports on the Economy and Strategic Decisions of Russia
‌: El-Assaf Basem Munir

Future-Oriented skills in strategic decision-making A case study of a leading technology firm
‌: Pahlavanyali Nariman
Published: (2024)

Car Buying Habits in Hungary. The Decision-Making Process Before Purchasing
‌: Kertész István

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy
‌: Zhao Shiqi

The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
‌: Ewusi-Ansah Paulina

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

How can MetrixLab increase participation of companies located in France and Germany in the website of the Year Award?
‌: Tóth Diána

The Implementation of online marketing tools to raise customer awareness
‌: Szabó Richárd

Dual education as a new strategic direction in higher education
‌: Balázsné Lendvai Marietta, et al.
Published: (2016)

Recognising the New Trends in the Decision Process of Tourism Consumers
‌: Bal Dalma, et al.
Published: (2019)

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Analysis of the Magenta clothing company’s marketing communication tools
‌: Bogádi Ágnes

Analysis of Performance Management tools in multinational companies in Hungary
‌: Terzic Dordina

Research of online shopping services and decision making behaviour of customers
‌: Bayer Bertalan Mihály

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

The New Financing Opportunities For Companies The sharing economy model
‌: Mester Éva, et al.
Published: (2017)

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

How to obtain more freight requests as a freight forwarder introducing a new courier service? Focusing on the implementation of direct marketing in order to achieve customer attraction.
‌: Nyitrai Kata

Visitor satisfaction and the reputation of Balaton Sound festival
‌: Kézdi Anna

New trends on the Hungarian Insurance Market in the light of AIG Europe Limited's strategic response
‌: Péter Anna

A mixed-method investigation of customers' motivation to purchase virtual items the case of microtransactions in multiplayer video games
‌: Mikes Melinda

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

Developing a tool for tracking customer satisfaction of DNA United Forwarders B.V.
‌: Kovács Bálint

The representation of the travel fare websites and metasearch engines by focusing on Agoda.com
‌: Bódis Katalin Melinda

A Study on the Profit Model of China's Online Travel Website Ctrip
‌: Xu Qifan

Methodological tools and economic models to analyse the transition to a new development trajectory in China
‌: Chen Rurong
Published: (2023)

Customer reviews and their effects on a river sightseeing cruise company
‌: Kovács Réka

Customer Centricity in the Insurance Industry – Introduction to the Customer Centric Model and its Implementation at the Generali Insurance Company
‌: Ilics Mercédesz

Visitor case study in the framework of heritage interpretation and consumer behaviour
‌: Boka Izabella