The Impact of Internet, social media and online marketing on the hotel industry in Hungary
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| Format: | Thesis |
| Kulcsszavak: | Online marketing Online marketing in Hungary Social media Hospitality industry E-WOM |
| Online Access: | http://dolgozattar.uni-bge.hu/5067 |
| Abstract: | The appearance of Internet have forced all players in the tourism industry to re-consider their traditional marketing processes. The digital platforms have opened new possibilities to engage with potential customers. This revolutionary change inspired the topic of this dissertation. |
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