An analysis of Wizz Air’s marketing strategy

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Bibliographic Details
Main Author: Magyarcsik Laura Viktória
Other Authors: Bilinovics-Sipos Judit
Reicher Dr. Regina Zsuzsánna
Format: Thesis
Kulcsszavak:7P modell
airline marketing
low-cost carriers
marketing strategy
pestel
SWOT
Wizz Air
Online Access:http://dolgozattar.uni-bge.hu/51928

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