How did TikTok change the lives and communication of the digital agencies?
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | branding communication internet marketing online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/52754 |
| Kivonat: | Social media plays a big role in the life of today's e-commerce, which also affects people's ordinary lives. This has been recognised by digital agencies, which are constantly looking for new social media marketing tools. These tools include new apps such as the now hugely successful TikTok, which is being hailed as a game changer. In this work, I investigate the success of this app from the perspective of digital agencies. During the research I have used literature works, interviews and a publicly shared questionnaire to get as accurate answers as possible at the end of it.Keywords: social media, internet, TikTok, e-commerce, influencer, social media marketing, influencer marketing, TikTok marketing, digital agency, advertising agency |
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