How could a Western European country marketing communication strategy be implemented for an Eastern European country like Hungary, for example, in the case of Heineken Hungary PLC?
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | corporate marketing strategies culture global marketing interkultural communication multinational companies |
| Online Access: | http://dolgozattar.uni-bge.hu/52762 |
Hasonló tételek
Income and Business taxes in Hungary and in the Western European countries
: Csák Tamás
: Csák Tamás
Evaluation Of Seventeen Sustainable Development Goals Of Hungary And Other Eastern European Countries
: Pham Xuan Tung
: Pham Xuan Tung
INCOME-AND LABOUR COST DIFFERENCES BETWEEN AUSTRIA, HUNGARY AND SLOVAKIA Examining the huge gap among smaller Western and Eastern European countries
: Abaházy Anna
: Abaházy Anna
History of the European Union with special attention to the development of relations with Central and Eastern European Countries and institutional reforms
: Ábrahám Tamás
: Ábrahám Tamás
Image of the Central-European Countries
: Molnár Zsófia
: Molnár Zsófia
The impact of the 17 + 1 initiative on the development of South-Eastern European countries, Case study of the Republic of Serbia
: Lubura Dragana
: Lubura Dragana
The Role of Foreign Capital in the Economies of Central, Eastern and Southeastern European countries in the Interwar Period
: Domonkos Endre
Megjelent: (2016)
: Domonkos Endre
Megjelent: (2016)
The behaviour model of the European Union - the role of the Central European Countries
: Gáspár Tamás
Megjelent: (1998)
: Gáspár Tamás
Megjelent: (1998)
The Implementation of Country by Country Reporting in Central Europe
: Gúthy Eszter
: Gúthy Eszter
Comparison of the waste management policies applied within the European Union and the accessing cee countries, through the example of Sweden and Hungary
: Bede Júlia
: Bede Júlia
Indian multinationals as an emerging source of FDI in the Central and Eastern European countries - a Hungarian perspective
: Völgyi Katalin, et al.
Megjelent: (2017)
: Völgyi Katalin, et al.
Megjelent: (2017)
Research on trade cooperation between china and central and eastern european countries under the belt and road initiative
: Sheng Danting
: Sheng Danting
The Comparison of Digitalization Based on Innovation or Economic Development Through Bibliometric Analysis Between Asian Countries and European Countries
: Can Esin Nesrin, et al.
Megjelent: (2023)
: Can Esin Nesrin, et al.
Megjelent: (2023)
The RECORD Experimental Map - Innovative Research Organisations in European Accession Countries
: Adamowicz Elzbieta, et al.
Megjelent: (2005)
: Adamowicz Elzbieta, et al.
Megjelent: (2005)
Growing Economy of Cruelty-Free Cosmetics, with an emphasis on Central/Eastern and Western European National Cosmetics Industry Comparison
: Papp Boglárka Edit
: Papp Boglárka Edit
The Impact of Financial Development on European Participating Countries under the "Belt and Road" Initiative
: Zhang Kunchen
: Zhang Kunchen
Will the Regulations of the European Union on the Caribbean CBI Countries Affect the Decision Making of HNWI’s?
: Tóth Sándor
: Tóth Sándor
Chinese Investments in Hungary and in the CEE countries
: Sebestyén Mátyás
: Sebestyén Mátyás
Corporate Disclosure and Implementation of Accountancy in a Developing Country Mongolia
: Budbazar Yesugen
: Budbazar Yesugen
Financial rationale of alternative energy implementation in developing countries the case of Azerbaijan
: Yusifov Subhan
: Yusifov Subhan
The importance of cultural policy in the European Union through the example of 'European Capitals of Culture' initiative
: Sárdi Tünde
: Sárdi Tünde
The Behaviour Model of the European Union The Role of Central European Countries
: Gáspár Tamás
Megjelent: (1997)
: Gáspár Tamás
Megjelent: (1997)
RotoZip - The European launch of a new brand for construction professionals with special attention to the Benelux countries
: Varga Zoltán
: Varga Zoltán
Eastern Flavors in a Western Market Building a Japanese Restaurant in Budapest
: Aoyama Daiki
: Aoyama Daiki
Hungary and the United Kingdom in the European Union
: Tivadari Szilvia
: Tivadari Szilvia
Centre of peripheries, the comparison of euroregions in Eastern and Western Europe
: Mátrai Katalin
: Mátrai Katalin
Multifaceted Hungary - Developing and rebranding the country image based on segmentation
: Kerti Anna
: Kerti Anna
Hungary as a potential host country for the Olympic Games in the future
: Liebhauser Luca Anna
: Liebhauser Luca Anna
Asian answers to COVID-19-induced unemployment through the example of three countries
: Tóth Arnold, et al.
Megjelent: (2022)
: Tóth Arnold, et al.
Megjelent: (2022)
Regional policy in the European Union and in North Hungary
: Horváth Tímea Csilla
: Horváth Tímea Csilla
The sustainability of the pension systems in Hungary and in the European Union
: Lőrincz Regina
: Lőrincz Regina
Consequences of the one belt one road for the central and eastern european region
: Gan Chunyan
: Gan Chunyan
The implementation of the Basel III capital measures and the challenges banks could potentially face
: Vidó Alexandra
: Vidó Alexandra
Hungary's country brand focusing on how it is perceived by different segments of travellers
: Pozsár Péter
: Pozsár Péter
Impact of the EU on founding country Germany and accession country Greece
: Hofmann Jana
: Hofmann Jana
Potentials of the Central Eastern European market for the 2WIN concept of Emons Cargo
: Gulyás Attila
Megjelent: (2013)
: Gulyás Attila
Megjelent: (2013)
The business and network development process at Ford Central and Eastern European Sales LLC
: Lőrik Nikoletta
Megjelent: (2009)
: Lőrik Nikoletta
Megjelent: (2009)
What cultural differencies can cause communication problems between a Far-Eastern and a European partner?
: Rakovszky Gergely
: Rakovszky Gergely
The contribution of developing countries to the GVCS the Case Study of Morocco
: Zerwal Hanane
: Zerwal Hanane
Populism in developed countries
: Zurita Victor
: Zurita Victor