The evaluation of the company Crystal Nails' marketing communication on social media platforms
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| Format: | Thesis |
| Kulcsszavak: | beauty industry brand interaction Crystal Nails nail industry product satisfaction social media marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/52815 |
| Abstract: | This thesis aims to examine the effectiveness of Crystal Nails' social media marketing strategies to engage nail technicians and to evaluate the satisfaction levels of them with the brand. With a mixed-method approach employed, the thesis analyzes digital content across the platfroms used by Crystal Nails and surveys nail technicians to gather data on brand interaction and product satisfaction. Findings reveal, that Crystal Nails has a huge online presence, that resonates with a wide customer base, however, there is variability in satisfaction among nail technicians particularly ralted to product quality and packaging. The thesis suggests that there are opportunities for Crystal Nails to better meet the expectations of experienced professionals. |
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