Artificial Intelligence in Social Media Marketing

Saved in:

Bibliographic Details
Main Author:	Kuklis Júlia
Other Authors:	Papp dr. Vanda
Format:	Thesis
Kulcsszavak:	artificial intelligence business marketing marketing online marketing Social media
Online Access:	http://dolgozattar.uni-bge.hu/52816

MARC


LEADER	00000nta a2200000 i 4500
001	dolg52816
005	20240220150004.0
008	240220suuuu hu om 000 eng d
040			\|a BGE Dolgozattár Repozitórium \|b hun
041			\|a en
100	1		\|a Kuklis Júlia
245	1	0	\|a Artificial Intelligence in Social Media Marketing \|c Kuklis Júlia \|h [elektronikus dokumentum]
520	3		\|a In my thesis, an in-depth exploration of the pervasive influence of Artificial Intelligence (AI) within the social media marketing will be undertaken. The primary objective is to find out the extent to which AI in social media can go. Where can we exploit AI and where should we draw the line? Moreover, the research seeks to establish whether the element of creativity that human workers contribute to the dynamic landscape of social media marketing is irreplaceable or not. Is AI able to do such an amazing “job” that we cannot tell what is real anymore? Ultimately, the focal point of this study is regarding the perspectives of the general population, shedding light on potential concerns and expectations surrounding this evolving technological landscape.
695			\|a artificial intelligence
695			\|a business marketing
695			\|a marketing
695			\|a online marketing
695			\|a Social media
700	1		\|a Papp dr. Vanda \|e ths
856	4	0	\|u http://dolgozattar.uni-bge.hu/52816/1/Artificial%20Intelligence%20in%20Social%20Media%20Marketing_Julia_Kuklis.pdf \|z Dokumentum-elérés
856	4	0	\|u http://dolgozattar.uni-bge.hu/52816/2/Kuklis%20J%C3%BAlia_BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20BELS%C5%90.pdf \|z Dokumentum-elérés
856	4	0	\|u http://dolgozattar.uni-bge.hu/52816/3/J%C3%BAlia%20Kuklis_ENGL.pdf \|z Dokumentum-elérés