Corporate Social Responsibility and its Influence on Consumer Behaviour and Business Practice in luxury fashion industry Can CSR create a competitive advantage?
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| Format: | Thesis |
| Kulcsszavak: | CSR development fashion luxury brands sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/52884 |
| Abstract: | In today’s dynamic and socially conscious world, the intersection of luxury fashion andCorporate Social Responsibility (CSR) has emerged as a subject of profound significance. Thisthesis delves into the multifaceted relationship between luxury fashion brands and CSR, aiming tocomprehensively explore its evolution, impact, and implications. By investigating the historicalperspectives of CSR in the luxury fashion industry, analyzing empirical findings, and examiningits influence on consumer behavior and business practices, this study seeks to shed light on therole of CSR in the realm of opulence and elegance. In doing so, this study aims to provide valuable insights into the purpose, significance, and ethical considerations surrounding CSR within the luxury fashion sector.The primary aim of this thesis is to comprehensively investigate and analyze the intricaterelationship between Corporate Social Responsibility (CSR) and luxury fashion brands. Byexploring the historical development of CSR in the context of the fashion industry and conductingempirical research, this study aims to reveal the underlying motivations, challenges, and benefitsassociated with CSR initiatives among luxury fashion houses. Ultimately, the thesis strives tocontribute to a deeper understanding of how CSR practices can be effectively integrated into theexclusive world of high-end fashion. |
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