A Synergistic Approach for Sustainable Competitive Advantage in the Digital Health Era A Case Study of WeCare's Marketing Strategy and the Role of m-Health

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Bibliographic Details
Main Author: Abu Gharbiyeh Ahmad Moh'd Akram
Other Authors: Sarkadi Katalin
Format: Thesis
Kulcsszavak:branding
information technology
marketing
strategy
technology
Online Access:http://dolgozattar.uni-bge.hu/52952