Recommended marketing strategy for a Private Medical Practice in Budapest
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| Format: | Thesis |
| Kulcsszavak: | Budapest marketing private medical practice services marketing strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/52967 |
| Abstract: | Thesis AbstractMarketing StrategyZáborszky ÁronThe aim of my thesis would be to establish and dissect different approaches to marketing. Highlighting the difference between Product Marketing and Services Marketing, and how these can be approached, mainly focusing on Services Marketing.Online Marketing has been a major sensation of the digital era that we are living in currently. However, it is very much still important and relevant to understand and be competent at applying Recommendation-based marketing in different fields. I will also highlight the importance of word of mouth in the digital era especially.One of the major goals of my thesis would be to finalize a potential Marketing Plan for a specific Private Medical Practice operating in Budapest, after thorough research about the choices of potential patients when deciding between Public and Private health care options. I will conduct a questionnaire and at least one interview with a medical professional working at the institution. With that research and the information available from it I will be able to propose a Marketing Strategy for the institution. |
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