Optimizing Search Engine Rankings for a Medical Center
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| Format: | Thesis |
| Kulcsszavak: | Digital Strategies online marketing Search Engine Marketing Search Engine Optimization Website Analysis |
| Online Access: | http://dolgozattar.uni-bge.hu/52968 |
| Abstract: | This thesis aims to provide an in-depth analysis of how a medical center can effectively utilize Search Engine Optimization (SEO) to enhance its online visibility.Through a comprehensive analysis of a medical center, the research explores how various SEO strategies are implemented on their website, identifying key strengths and areas for improvement. The methodology of this research involves a comprehensive study combining both qualitative and quantitative approaches. It includes an analysis of the medical center's website, using SEO tools to gather data on various aspects such as keyword optimization, link building, content relevance, and technical SEO efficiency. Additionally, an interview with an SEO expert offers qualitative insights into the practical applications and challenges of SEO in the healthcare industry.The main findings of the study indicate that while the medical center employs several key SEO strategies, there are areas that require further optimization. The results show the importance of a well-rounded SEO approach, including consistent content creation, and robust technical SEO. |
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