Lao people’s perception of local women’s wear fashion brands
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| Format: | Thesis |
| Kulcsszavak: | customer behavior Customer Perception Lao fashion industry Lao Women's wear fashion brands market research |
| Online Access: | http://dolgozattar.uni-bge.hu/53002 |
| Abstract: | The landscape of the fashion industry in Laos is rapidly evolving, propelled by a growing population, increasing urbanisation, and the influence of global trends. Local fashion brands, especially women’s wear, are gaining traction, offering a distinct blend of cultural heritage, craftsmanship, and contemporary and modern design. To ensure the sustainable growth of this fast-growing industry, it is essential to comprehend how consumers in Vientiane perceive and interact with these local women’s wear fashion brands compared to imported counterparts. Therefore, this dissertation aims to investigate consumers' perception and buying behaviour in Vientiane regarding local brands of women’s wear compared to imported counterparts.There are three primary objectives of this research such as: · To analyse how consumers in Vientiane perceive local women’s wear fashion brands compared to imported fashion goods. · To identify the factors influencing the perception and image of local women’s wear fashion brands among consumers in Vientiane. · To explore the factors influencing consumers’ buying behaviour in Vientiane when purchasing local fashion products. |
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