The importance of emotions in the purchase decision making process
Elmentve itt :
Szerző: | Kátai Luca |
---|---|
További közreműködők: | Papp dr. Vanda |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | direct marketing emotional advertising marketing communication purchase decision making social influence |
Online Access: | http://dolgozattar.uni-bge.hu/53064 |
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Hasonló tételek
-
Car Buying Habits in Hungary. The Decision-Making Process Before Purchasing
: Kertész István -
Influencers and their impacts on Gen Z decision making process for produce purchasing
: Dang Dieu Huong -
Brand loyalty in case of restaurants is a result of emotion driven decision making
: Vincze Kinga Éva -
The influence of social media on the travel decision making process
: Dudás Ádám -
The role of TripAdvisor in consumers' decision making processes
: Gonda Fruzsina Anna