Assessing Fan Preferences in K-Pop Idols' Image and Identities and Their Implications for Effective Marketing Strategies
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | culture industry fan engagement fan preference image K-pop idols marketing strategies |
| Online Access: | http://dolgozattar.uni-bge.hu/53068 |
| Kivonat: | This thesis explores the complex realm of fan relationships within the K-pop industry. This study used a mixed-methods research methodology to investigate the influence of fan preferences on the level of support and engagement exhibited toward K-pop idols. The research is structured into main segments, whereby previous scholarship on K-pop, idols, their image and identity, and industry subtleties is critically examined. The findings of the study provide valuable insights into the intricate correlation between fan preferences and marketing methods, especially in the aspects of idol’s image and identity, hence presenting valuable implications for talent management firms. This thesis aims to contribute to the existing body of knowledge on fan dynamics within the K-pop business. By examining these dynamics, the study offers practical recommendations for industry stakeholders to improve their image strategies and promote fan engagement. |
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