Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | awareness CSR Purchase decisions sustainability Unilever |
| Online Access: | http://dolgozattar.uni-bge.hu/53089 |
| Kivonat: | As customers and stakeholders want businesses to play a more active role in tackling social and environmental concerns, corporate social responsibility is a crucial issue in today's business world.The purpose of this study is to examine Unilever's corporate social responsibility programs in Hungary with a particular emphasis on how these programs affect the company's standing and ability to compete and the connection between corporate social responsibility and purchase decisions. This study utilises a combination of primary research, and secondary literature review to examine sustainability, moral choices, and brand-centric decision-making. The thesis makes suggestions for continuous investment in sustainable practises and strategic communication. |
|---|