Launching a Brand into a New Market On the example of Hungarian men’s suit brand
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| Format: | Thesis |
| Kulcsszavak: | business planning marketing men's suit Mongolia TITEM |
| Online Access: | http://dolgozattar.uni-bge.hu/53095 |
| Abstract: | This thesis explores the strategic approach to launching a men's suit brand into a new market, focusing on the context of Mongolia. The study delves into economic analysis, the men's suit market in Mongolia, and strategic entry approaches. Additionally, it investigates marketing strategies, including branding, brand equity, marketing mix, competitive advantage, and green marketing. The methodology encompasses both secondary and primary data collection methods, including online questionnaires and in-depth interviews. The results and discussions section evaluates primary data, analyzes the men's suit market, and examines media usage in Mongolia. The thesis concludes with proposals for market entry and summarizes the findings, emphasizing the significance of adapting to the dynamic Mongolian market. |
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