The improvement of Brunchcafé’s customer journey through online marketing

Elmentve itt :
Bibliográfiai részletek
Szerző: Horváth Luca
További közreműködők: Sarkadi Katalin
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:business marketing
business planning
management
online marketing
Small business
Online Access:http://dolgozattar.uni-bge.hu/53135
Leíró adatok
Kivonat:In my thesisI would like to introduce the customer journey of Brunchcafé Kft. To have a better look at their online presence, and solve the problems occurring with the company, by planning a future online platform. Also to have a look at improvement ideas, try to work out an active social presence on facebook, instagram, google maps and so on. Showing the importance of customer feedback through social media for future possible customers. Also have a look at its future cost, whether there are any hidden costs, and why it’s important to maintain the social media page regularly. And to see how it will benefit the company in the future.