The Influence of Social Media Marketing on Attracting Budapest Business University Student Enrollment

Beer types, handcrafted beers, beer consuming habit comparison between the students of the Budapest Business School and the Vrije University Amsterdam
‌: Farkas Ákos

The role of the social media in film-induced touristic attractions in experience economy
‌: Kárpáti Sziszka

Motivation of students to study Hospitality and Tourism Management program at Savannakhet University, Laos
‌: Bouttathep Vannasinh

Mapping Research on Entrepreneurial Intentions and TPB Among University Students A Bibliometric Study Using RStudio
‌: Haji Bewar
Published: (2025)

Influencer Marketing as a marketing tool in the Hungarian Social Media
‌: Albert Richárd Tibor

Expectations and Career Goals of Tourism and Hospitality Students at Budapest Business School
‌: Chen Huan

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

The usage of social media in business strategies
‌: Patányi Adrienn

The social media marketing platforms and their utilization by Hungarian ecommerce businesses
‌: Major László Gábriel

The willingness of young graduates to become entrepreneurs at Budapest Business University - Fónagy Kitti Márta
‌: Fónagy Kitti Márta

The impact of influencer marketing on Lining – as Chinese social media Douyin as an example
‌: Ye Jingmei

The first experiences of the BEE Mentor Programme at the Faculty of International Management and Business of the Budapest Business School, University of Applied Sciences
‌: Horváth-Csikós Gabriella, et al.
Published: (2022)

Impacts of Covid-19 on Personal Finance of International Students at Budapest Business School in Hungary
‌: Do Duong Diem Xuan

American social media and its consumerism influence marketing strategies for engaging generation z
‌: Abualzulof Jwana N. L.

Brand awareness through social media and influencer marketing - Case study Kincsem Hungary
‌: Kovács Anna

The importance of environmental and sustainability education in tourism based on the opinion of students at Budapest Business School
‌: Bagdadi Ali, et al.
Published: (2021)

The influence of social media on the travel decision making process
‌: Dudás Ádám

An Evaluation on How Consumer Behaviour is Influenced by Social Media
‌: Lee Songyi

Going green all the way – an empirical study about inculcating sustainable and responsible behavior in the students of University of Debrecen
‌: Murtaza Shah Ali, et al.
Published: (2021)

Social media marketing
‌: Kirtyán Petra

Perceptions of Brand Image and University Reputation in University Choices
‌: Gávris Gréta Georgina

Stop wasting water! Water consumption in the Students’ Halls of Residence at Mátyásföld of Budapest Business School
‌: Juhász Eszter
Published: (2019)

The Importance of Environmental and Sustainability Education of Tourism Focus Based on The Opinion of Students at Budapest Business School
‌: Remenyik Bulcsú, et al.
Published: (2021)

‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements
‌: Géring Zsuzsanna, et al.
Published: (2022)

Examining The Impact of Social Media Influencers' Credibility on Consumer Behaviour
‌: Králik Petra Laura

A social media és az influencer marketing térnyerése a pandémia idején
‌: Jász Jerne Sarolta

Marketingkommunikáció - Social Media Marketing
‌: Horváth Barnabás

Social media és az influencer marketing hatása, a tinédzserekre és fiatal felnőttekre
‌: Hawartheh Mirjam

Social media psychology and its influence on Instagram users' travel inspiration
‌: Kovach Olga

Social Media Marketing How New Cosmetics Brands Are Going Viral Using Organic Reach Through Social Media
‌: Amin Hazem Alaa Zakaria

Artificial Intelligence in Social Media Marketing
‌: Kuklis Júlia

Social media marketing The relation of customer engagement and word-of-mouth on Facebook
‌: Sztrojiny Robert

E-Fit social média marketing
‌: Tóth Edina

Social Media Marketing Az Instagram tartalmak készítésének gyakorlati megközelítése
‌: Fodor Norbert

How Can Communication Channels Reflect to University Values? (Research Based on the Answer of BBU Students)
‌: Csongrádi Gyöngyi, et al.
Published: (2024)

Comparison of the attractive and repulsive features of Budapest from the tourism point of view
‌: Balázsi Veronika