The social impact of virtual identities on generation Z

The effects of advertising on Generation Z
‌: Miklós Csaba

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Virtual goods selling in online video games
‌: Colabruni Francesco

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

On the emergence of identity economics a review
‌: Tóth László, et al.
Megjelent: (2023)

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Generational differences of expectations versus reality in social media induced tourism
‌: Sipos Dorottya

The Impact of Generative Artificial Intelligence on Jobs in the Event Management Industry
‌: Zala Virág

The role of digitalization in commerce, specifically focusing on augmented and virtual reality
‌: Schleier Mark

Analysis of “virtual FDI” and countermeasures-with special reference to the case of China
‌: Tan Xiaofan

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

The Social Impact of Tourism social Enterprises in Hungary
‌: Balog Éva Jázmin, et al.
Megjelent: (2023)

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Rebuilding Kosovo's Global Identity The Role of Public and Cultural Diplomacy in Nation Branding
‌: Berisha Zana

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Impact of social media on society
‌: Goyal Piyush

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

The Disney Princess Effect - Pyschological Impacts on Self-Perception in a Generational Comparison
‌: Tóth Enikő Angéla

Future challenges in economics – The evolution of identity economics
‌: Tóth László, et al.
Megjelent: (2024)

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

Virtual tourism as a model of alternative tourism, A case study of Syria.
‌: Arbash Marah

Virtual Tourism as a Model of Alternative Tourism, a Case Study of Syria
‌: Arbash Marah

British national feelings and European identity, British Europeanness
‌: Mészáros Barbara Brigitta

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

The Social Impact of Tourism Enterprises in Hungary
‌: Balog Jázmin Éva

The Environmental and Social Impact of Fast Fashion
‌: Udegbunam Roberto Furtado

Economic and Social impacts of electric cars
‌: Pellei Vince

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

A mixed-method investigation of customers' motivation to purchase virtual items the case of microtransactions in multiplayer video games
‌: Mikes Melinda

What makes an Italian? Formation of national and cultural identity in Italy
‌: Némethy Petra