Driving Luxury on the Race Track A Comparative Analysis of Luxury Brand Marketing Strategies in Motorsports
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| Main Author: | Chavez Mora Rafael |
|---|---|
| Other Authors: | Papp Judit |
| Format: | Thesis |
| Kulcsszavak: | branding luxusadó marketing sport strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/53891 |
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