Driving Luxury on the Race Track A Comparative Analysis of Luxury Brand Marketing Strategies in Motorsports
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Main Author: | Chavez Mora Rafael |
---|---|
Other Authors: | Papp Judit |
Format: | Thesis |
Kulcsszavak: | branding luxusadó marketing sport strategy |
Online Access: | http://dolgozattar.uni-bge.hu/53891 |
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