Corporate Crisis Communication in the (Post-) Covid-19 era in the United States - A Case Study on Amazon
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| Format: | Thesis |
| Kulcsszavak: | Amazon Communication Strategies Covid-19 crisis communication Digital Communication |
| Online Access: | http://dolgozattar.uni-bge.hu/54189 |
| Abstract: | This thesis examines corporate crisis communication (CCC) during COVID-19, focusing on Amazon. It analyzes how major corporations adapted their strategies to pandemic challenges through literature reviews, internet articles, and surveys. The study covers the evolution of CCC, the impact of remote work, and social media's role, with Amazon's response as a case study. Findings highlight the importance of digital media and stakeholder trust in CCC.Keywords: Corporate Crisis Communication, COVID-19, Amazon, Digital Communication, Stakeholder Engagement. |
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