From High Streets to Home Screens A Study of Digitalization’s Impact on Consumer Behaviour in the European Fashion Retail Sector During the Pandemic of COVID-19
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Main Author: | Buzoianu Claudia Narcisa |
---|---|
Other Authors: |
Csongrádi Gyöngyi
Teperics József |
Format: | Thesis |
Kulcsszavak: | Consumer behavior Covid-19 digitalisation e-commerce fashion retail |
Online Access: | http://dolgozattar.uni-bge.hu/54241 |
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