From High Streets to Home Screens A Study of Digitalization’s Impact on Consumer Behaviour in the European Fashion Retail Sector During the Pandemic of COVID-19

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Bibliographic Details
Main Author: Buzoianu Claudia Narcisa
Other Authors: Csongrádi Gyöngyi
Teperics József
Format: Thesis
Kulcsszavak:Consumer behavior
Covid-19
digitalisation
e-commerce
fashion retail
Online Access:http://dolgozattar.uni-bge.hu/54241