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Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry

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Bibliographic Details
Main Author: Gupta Pranya
Other Authors: Kisfürjesi Nóra
Syal Himani
Format: Thesis
Kulcsszavak:brand communication
branding
fast fashion
Purchase Intention
sustainability
Online Access:http://dolgozattar.uni-bge.hu/54302
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