Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
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Main Author: | Gupta Pranya |
---|---|
Other Authors: |
Kisfürjesi Nóra
Syal Himani |
Format: | Thesis |
Kulcsszavak: | brand communication branding fast fashion Purchase Intention sustainability |
Online Access: | http://dolgozattar.uni-bge.hu/54302 |
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