Tökölyi Anna & Papp Judit. Imege Building of the Oxxo Energy Drink Brand-Rebuilding the strategy and image of Oxxo Energy Drink Company from a crisis situation considering the market characteristics , consumer behaviors and the competition on the Hungarian market.
Chicago Style (17th ed.) CitationTökölyi Anna and Papp Judit. Imege Building of the Oxxo Energy Drink Brand-Rebuilding the Strategy and Image of Oxxo Energy Drink Company from a Crisis Situation Considering the Market Characteristics , Consumer Behaviors and the Competition on the Hungarian Market.
MLA (8th ed.) CitationTökölyi Anna and Papp Judit. Imege Building of the Oxxo Energy Drink Brand-Rebuilding the Strategy and Image of Oxxo Energy Drink Company from a Crisis Situation Considering the Market Characteristics , Consumer Behaviors and the Competition on the Hungarian Market.