Imege Building of the Oxxo Energy Drink Brand-Rebuilding the strategy and image of Oxxo Energy Drink Company from a crisis situation considering the market characteristics , consumer behaviors and the competition on the Hungarian market
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| Format: | Thesis |
| Kulcsszavak: | Energy drink Image building Oxxo Consumer behaviours energy drink consumption |
| Online Access: | http://dolgozattar.uni-bge.hu/5468 |
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