Brand loyalty magic Inside Disney’s customer experience

Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
‌: Tamás Ditta

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

Customer Loyalty and Loyalty Programs in the Hospitality Industry With Focus on Hotels' Profile and Location
‌: Hujber Dóra

The application of magic in the catering and hotel industry
‌: Németh Gábor László

Brand loyalty in case of restaurants is a result of emotion driven decision making
‌: Vincze Kinga Éva

Loyalty is Awesome - Creating the Ultimate Loyalty Program for Luxury Hotel Chains
‌: Nagy András Viktor

CustomAir Services – The key to customer satisfaction and loyalty in the aviation industry
‌: Rigó Krisztina

Márkaépítés és márkastratégia a Magic Hair Classic kapszula esetében
‌: Fogarassy Fruzsina Kitti

The Mexican tourist program “Magic Towns” as a tool in the tourist development of Hungary
‌: Cataño G Pamela Y

Enhancing Customer Satisfaction and Loyalty through Service Dominant Logic A Customer Journey Analysis of Pang Dong Lai Trading Group in the Omni-Channel Retail Landscape
‌: Liu Jintao

Saját márkás termék bevezetésének szükségszerűsége a Magic Tools Kft.-ben
‌: Márton Richárd Dániel

Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty
‌: Mora Gonzalez Pedro Antonio

Study on Comparing Published and Non-Published Loyalty Programs of Five Stars’ Luxury Hotels
‌: Málinger Daniella

The impact of Domestics Logistics Services Quality on the E-shoppers’ satisfaction and loyalty in Vientiane, Laos
‌: Khammalavong Namatsa

The importance of hotel loyalty programs; presented through the IHG Rewards Club at InterContinental Budapest
‌: Tóth Ágnes Gabriella

Enhancing tourism development in Northeast China through European successful experiences
‌: Hong Xianyin

Analyzing the implementation of a new loyalty program after the Marriott/Starwood merge – The case of Renaissance Amsterdam
‌: Kankulyová Laura

Az egerszalóki Saliris Resort Spa & Conference Hotel és a MenDan Magic Spa & Wellness Hotel vendégkörének, mutatóinak összehasonlítása
‌: Németh Fruzsina

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

Innovation inside tourism and retail
‌: Kende Máté Márton

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Published: (2023)

The overlap between the customers' opinion on the in-store background music and the audio branding of the companies
‌: Fekete-Szűcs Dániel

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

Development of Customer Experience in the Recent Years at General Electric
‌: Mozsár Orsolya

The role of digitalization in retail with a focus on customer experience
‌: Hepke Viola

Employer branding
‌: Ráduly Mónika

Mattering brands
‌: Takács Eliána Gréta

A tetoválás marketingeszközei, brandépítés és customer experience
‌: Ódor Benjámin

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László