The characteristics of interaction in the strong parasocial relationship amid followers and influencers in the case of a Chinese social media platform Bilibili with influencer “MiFan”
Saved in:
Main Author: | Deng Tianshuo |
---|---|
Other Authors: | Papp dr. Vanda |
Format: | Thesis |
Kulcsszavak: | Chinese social media influencer marketing Interaction Interaction characteristic Parasocial relationship |
Online Access: | http://dolgozattar.uni-bge.hu/55027 |
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