Luxury tourism and millenials, case of MOROCCO
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| Format: | Thesis |
| Kulcsszavak: | Luxury experience Luxury tourism Millenials tourism Y generation |
| Online Access: | http://dolgozattar.uni-bge.hu/55080 |
| Abstract: | This thesis delves into the evolving landscape of luxury tourism preferences among Moroccan millennials. With the luxury tourism industry experiencing significant growth globally, understanding the specific tastes and desires of this demographic in Morocco is crucial for both marketers and policymakers. Through research methods, this study aims to uncover the factors influencing the travel choices of Moroccan millennials when it comes to luxury tourism experiences. By analyzing socio-economic factors, cultural influences, and digital engagement patterns, the research seeks to provide insights into how luxury tourism brands can effectively tailor their offerings to resonate with this demographic.The findings of this research are expected to contribute to the development of targeted marketing strategies and sustainable tourism initiatives aimed at engaging and satisfying the demands of this growing market segment. |
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