The Rise of Low-Cost Airlines Transforming Air Travel and Tourism in Europe
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | air transport airlines aviation low-cost Ryanair Holdings Plc. Wizz Air Holdings Plc. |
| Online Access: | http://dolgozattar.uni-bge.hu/55202 |
| Kivonat: | The aim of my research is to describe in detail the process of liberalisation of air transport in Europe, with a special focus on the emergence and development of low-cost airlines. In analysing their progress in a dynamically changing airline industry, I used mixed research methods to explore the factors that determine their success.In this thesis, I present in depth the business strategies of these airlines, the basics of their operations and their cost reduction activities. An analysis of their business strategy and operations can provide an insight into how they have managed to adapt and grow in a competitive environment such as the European aviation market.I placed particular emphasis on consumer opinions, as it is important to know how these airlines are perceived and valued by passengers. I also interviewed a pilot to gain further insight into the workings of the industry and the challenges it may face. |
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