Exploring European Destination Branding for Enhancing Georgia's Tourism Industry
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | destination branding Destination Promotion Georgia tourism tourism marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/55206 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg55206 | ||
| 005 | 20240715100545.0 | ||
| 008 | 240715suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Iashvili Giorgi | |
| 245 | 1 | 0 | |a Exploring European Destination Branding for Enhancing Georgia's Tourism Industry |c Iashvili Giorgi |h [elektronikus dokumentum] |
| 520 | 3 | |a Destination branding plays an important role in attracting tourists to specific locations. This research paper explores destination branding in Georgia and Europe and tourism marketing through different approaches: incorporating literature review, focus group discussions, experimental research via Instagram questionnaires, and interviews with various people such as the Georgian National Tourism Administration (GNTA) marketing department representative. The paper aims to provide insights into successful destination branding strategies, identify unique selling points of destinations, understand the challenges faced in attracting tourists and comparing successful marketing campaigns used in west to help Georgian tourism grow. Through a comprehensive analysis, it becomes evident that destination branding consists of perception, experience, and strategic communication. By leveraging digital platforms, social media, and innovative marketing initiatives, destinations can effectively position themselves in the global tourism market and create compelling narratives that resonate with travelers. | |
| 695 | |a destination branding | ||
| 695 | |a Destination Promotion | ||
| 695 | |a Georgia | ||
| 695 | |a tourism | ||
| 695 | |a tourism marketing | ||
| 700 | 1 | |a Karsai Dr. Árpád |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/55206/1/G.%20Iashvili%20-%20Thesis%2C%20Final.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/55206/2/Georgi%20Iasvili%20Bsc%20Consulent%20Karsai%20%C3%81rp%C3%A1d.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/55206/3/Iashvili%20Giorgi_opponens_Szatm%C3%A1ry%20Judit.pdf |z Dokumentum-elérés |