The Impact of Corporate Social Responsibility on the Brand Equity of The Body Shop
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| Format: | Thesis |
| Kulcsszavak: | brand equity branding CSR marketing The Body Shop |
| Online Access: | http://dolgozattar.uni-bge.hu/55331 |
| Abstract: | The aim of this study is to examine the connection between Corporate Social Responsibility (CSR) and Brand Equity, focusing on how CSR can be implemented into building a brand. During my research, I desire to investigate the awareness and perceptions of CSR activities among the target market of The Body Shop. The company is known to be one of the pioneers of implementing CSR activities into business activities, therefore through their case, I would like to explore how well customers respond to their socially responsible activities and how it affects the overall brand equity. |
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