The connection between sales and branding within the gaming industry, specifically in League of Legends
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| Format: | Thesis |
| Kulcsszavak: | brand management branding marketing online video games sales video game industry |
| Online Access: | http://dolgozattar.uni-bge.hu/55568 |
| Abstract: | The goal of this research is to analyze the perception of brand image in the video game industry in connection with sales. To present and discuss the role of building brand image in online games, specifically within League of Legends developed by Riot Games back in 2009. The research also aims to explore and identify the relationship between brand image and video games as a brand. Through these results, I will try to prove the following hypotheses: 1. Visual experience is a highly influential factor of player engagement, which is to be an ultimately informing strategy of sales. 2. Players are driven by the force of the gaming experience and do not place much emphasis nor derive much value from the social or prestige aspects associated with gaming. |
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