The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
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Main Author: | Nguyen Thi Ngoc Anh |
---|---|
Other Authors: | Dobó Dr. Róbert |
Format: | Thesis |
Kulcsszavak: | Consumer behavior Gen Z influencer influencer marketing Purchase Intention skincare |
Online Access: | http://dolgozattar.uni-bge.hu/55589 |
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