The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam

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Bibliographic Details
Main Author: Nguyen Thi Ngoc Anh
Other Authors: Dobó Dr. Róbert
Format: Thesis
Kulcsszavak:Consumer behavior
Gen Z
influencer
influencer marketing
Purchase Intention
skincare
Online Access:http://dolgozattar.uni-bge.hu/55589