How Chinese company use WeChat to be communicating and marketing with Chinese people who living in Hungary
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| Format: | Thesis |
| Kulcsszavak: | communication marketing Overseas Marketing Social media |
| Online Access: | http://dolgozattar.uni-bge.hu/55671 |
| Abstract: | In the wave of globalization in the 21st century, digital marketing has become one of the key strategies for companies to go global. The rise of social media, especially platforms such as WeChat, has reshaped the way companies communicate with global consumers. The purpose of this paper is to explore how overseas Chinese companies can market and communicate with local Chinese through WeChat. It also summarizes the common marketing schemes used by overseas companies through survey questionnaires and case studies. |
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