How to make email marketing more appealing to Business-to-Business companies
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| Format: | Thesis |
| Kulcsszavak: | E-mail campaign E-mail design e-mail marketing Localization Segmentation |
| Online Access: | http://dolgozattar.uni-bge.hu/55887 |
| Abstract: | In the constantly evolving milieu of digital marketing, where audience attention spans undergo perpetual diminution, email marketing stands as a robust and indispensable instrument for businesses, particularly within the context of Business to Business (B2B) transactions. The enduring efficacy of email marketing emanates from its unique capacity to forge direct and personalized communication channels with potential clients, nurture brand allegiance, and propel revenue augmentation. Nevertheless, to fully exploit the potential inherent in email marketing within the dynamic B2B landscape, an imperative exists to adapt to the fluid dynamics of the market and the discerning preferences of the target audience. This thesis embarks upon a comprehensive exploration of strategies and methodologies aimed at amplifying the allure of email marketing for B2B entities. The principal focus centers on three pivotal dimensions: the localization of email content, the crafting of emails in adherence to company guidelines while resonating with the target audience, and the seminal role of content types, notably emphasizing interviews. Collectively, these facets contribute to the efficacy and resonance of email marketing campaigns, thereby enabling B2B enterprises to cultivate substantive connections and propel business triumph. |
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