Examining the Influence of Athlete Endorsements on the Value of a Brand

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Bibliographic Details
Main Author:	Alanchis Bounbalamy
Other Authors:	Jamil Ghazal Mahmoud Kiss Dr. Katalin
Format:	Thesis
Kulcsszavak:	athlete Brand Association brand awareness brand equity Brand Loyalty. Endorsements Perceived quality
Online Access:	http://dolgozattar.uni-bge.hu/56614

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