Behavioral Economics Analysis on the Information Overload Effecting Hungarians Studying Generation Z, Generation Y, Generation X, and Baby Boomers
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| Format: | Thesis |
| Kulcsszavak: | Baby Boomers Consumer behavior Generation X Generation Y Generation Z Generational differences Hungary Information literacy information overload online advertisement |
| Online Access: | http://dolgozattar.uni-bge.hu/56618 |
| Abstract: | In the digital era, the phenomenon of information overload has become a pervasive aspect of daily life, influencing decision-making processes across various domains, including consumer behavior. This thesis delves into the impact of information overload on Hungarian consumers across different generational cohorts, namely Baby Boomers, Generation X, Generation Y (Millennials), and Generation Z. The availability of online resources has transformed the landscape of purchase decisions, where consulting a multitude of digital sources has become the norm. This study examines the paradox of abundant information availability and the consequent challenges it poses, such as overwhelming consumers and leading to suboptimal decision-making. Through this exploration, the thesis contributes to the discourse on digital consumerism and information management. It aims to offer insights into the strategies employed by various age groups to mitigate the effects of information overload and to make informed purchasing decisions. |
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