Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | brand loyalty communication fan engagement football |
| Online Access: | http://dolgozattar.uni-bge.hu/56619 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg56619 | ||
| 005 | 20240926075933.0 | ||
| 008 | 240926suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Mora Gonzalez Pedro Antonio | |
| 245 | 1 | 0 | |a Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty |c Mora Gonzalez Pedro Antonio |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis explores the dynamics of fan engagement and loyalty in the digital age within the context of professional football clubs, focusing on a comparative analysis between Manchester United and Nottingham Forest throughout the first trimester of the year 2024. Grounded in Carey's essay on communication as culture, the study investigates the effectiveness of football clubs' communication strategies in building and maintaining fan loyalty on Facebook. Through an in-depth analysis of social media engagement metrics, including likes, comments, shares, and other interactions, the research examines the impact of different content categories and communication strategies on fan engagement and loyalty and tries to answer the research question proposed.The findings reveal intriguing insights into the interplay between club size, global reach, on-field success, and content strategy in shaping social media engagement. Match updates and celebratory content emerge as universally popular categories, while interviews and sponsorship posts present challenges in capturing fan interest. | |
| 695 | |a brand loyalty | ||
| 695 | |a communication | ||
| 695 | |a facebook | ||
| 695 | |a fan engagement | ||
| 695 | |a football | ||
| 700 | 1 | |a Krasztev Dr. Péter Lajos |e ths | |
| 700 | 1 | |a Mata Edgar |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/56619/1/Thesis%20Pedro%202024.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/56619/2/Pedro_Gonzales_assessment_KP_2024.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/56619/3/dissertation_report_for_external_advisors.pdf |z Dokumentum-elérés |