Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty
Saved in:
Main Author: | Mora Gonzalez Pedro Antonio |
---|---|
Other Authors: |
Krasztev Dr. Péter Lajos
Mata Edgar |
Format: | Thesis |
Kulcsszavak: | brand loyalty communication fan engagement football |
Online Access: | http://dolgozattar.uni-bge.hu/56619 |
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