Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty

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Bibliographic Details
Main Author: Mora Gonzalez Pedro Antonio
Other Authors: Krasztev Dr. Péter Lajos
Mata Edgar
Format: Thesis
Kulcsszavak:brand loyalty
communication
facebook
fan engagement
football
Online Access:http://dolgozattar.uni-bge.hu/56619

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