The Power of Portrayal - Media Influence on Marketing Advertising PR Through Analysis''The Boys'' TV Show
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| Format: | Thesis |
| Kulcsszavak: | digitális média munkahelyi elvárások nemi diszkrimináció sztereotípia vállalati kultúra |
| Online Access: | http://dolgozattar.uni-bge.hu/56656 |
| Abstract: | Stereotypes pervade every aspect of our lives, shaping our perceptions, interactions, and societal norms. In the fields of marketing, advertising, and public relations (PR), these stereotypes wield significant influence, impacting consumer behavior, career progression, and professional identity. This study delves into the complexities of stereotypes within these industries, aiming to challenge preconceptions, promote inclusivity, and advocate for diverse representation. Through a multidisciplinary approach encompassing sociology, psychology, media studies, and business ethics, we explore the origins, manifestations, and implications of stereotypes. Utilizing qualitative research methods, including focus group discussions and thematic analysis, we uncover insights into how stereotypes intersect with issues of diversity, representation, and social responsibility. Our findings underscore the importance of fostering more inclusive and ethical practices within these sectors. We discovered that gender stereotypes persist, hindering women's advancement in leadership roles. Media representations also reinforce biases, shaping public perceptions of professionals in these fields. This study serves as a call to challenge stereotypes, foster diversity, and create a more inclusive media landscape. By advocating for greater accountability and awareness, we aim to promote positive change in marketing, advertising, and PR. |
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