Adapting Multinational Corporations' Communication for Global Branding

Employer branding at a multinational retail organization
‌: Csobán Ádám

Personnel development in a Hungarian subsidiary of a multinational corporation Roto Elzett Certa Ltd.
‌: Maráczi Benedek

A multinational corporation's inventory management policy adjusted to the current economic situation
‌: Gál Dániel

Adapting to change The response of Hungarian cosmetic SMEs to Industry 4.0
‌: Friesz Balázs Bence

The effect of corporate branding on consumer behavior
‌: Lukács Réka

An exploratory study of intercultural communication of global companies
‌: Nagy Dorina

Adapting to Change A Study of How COVID-19 Transformed Consumer Habits Over Five Years
‌: Bíró Adrienn

The internationalization of an emerging multinationals The case of Huawei
‌: Chen Yuanyuan
Megjelent: (2018)

The online crisis communication of beauty brands
‌: Králik Jázmin Ilona

Socially responsible companies' brand communication
‌: Tallér Máté

The role of international communication in enhancing the global perception of Vietnam
‌: An Tran Kieu

Adapting to the new reality change management and leadership strategies for organisations after the COVID-19 pandemic
‌: Lista Aldo

Balancing Stakeholder Interests in the Pursuit of Corporate Sustainability. An In-depth Examination of a Multinational Company’s Balancing Act and its Stakeholders’ Perspectives
‌: Kerekes Fanni

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

Intercultural Management in Multinational Organizations of Hungary
‌: Magyar Anna Virág

The Impact of Corporate Social Responsibility on the Brand Equity of The Body Shop
‌: Szabó Kitti

Marketing communication, Brand management concerning the value of art
‌: Enkhbayar Narmandakh

The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands
‌: Lakatos Lolita

The cultural aspects of working at a multinational company
‌: Nagy Zsófia

Impact of Multinational Companies On US China Relations
‌: Abutayeh Hashem

Work-life balance in multinational companies in Hungary
‌: Rudolf Gabriella
Megjelent: (2014)

Development and adaptation of China's tourism industry in the context of climate change
‌: Huang Xin

Finding a global marketing communication strategy to the Offshore department of Bosch Rexroth
‌: Szöllősi Eszter

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

FDI inflows and international strategies of the multinational enterprises in Hungary
‌: Csintalan Nikolett

The role of financial controlling in the operation of a multinational enterprise
‌: Pintér Krisztián László

Analysis of Performance Management tools in multinational companies in Hungary
‌: Terzic Dordina

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Brand, márka és corporate identity szerepe a Zsidai Gasztronómiai Csoportnál
‌: Biró Zsófia

Corporate Crisis Communication in the (Post-) Covid-19 era in the United States - A Case Study on Amazon
‌: Huseynzade Shahana

How the Ukraine-Russia Conflict Affects European Energy Supply and How To Adapt
‌: Kész Dániel

What is the relationship between preferred leadership style, motivation, personality and adaptability of employees?
‌: Kovács Bálint Kristóf

The On-Time Delivery and Date Management systems in a multinational company
‌: Király Bence

How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush
‌: Abazi Xhesika

Cash management in the multinational firm and its effect on the value of the firm
‌: Faragó Katalin Ágnes