Balancing Stakeholder Interests in the Pursuit of Corporate Sustainability. An In-depth Examination of a Multinational Company’s Balancing Act and its Stakeholders’ Perspectives
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| Format: | Thesis |
| Kulcsszavak: | profitability stakeholder theory stakeholders sustainability sustainable development |
| Online Access: | http://dolgozattar.uni-bge.hu/56670 |
| Abstract: | AbstractGlobal warming and its detrimental effects have been receiving more and more attention from all sectors of society, urging a unified effort including all participants to address these challenges. Corporations are recognizing both the direct and indirect effects it has on their operations, while witnessing a significant increase in society’s demand for sustainability activities. Consequently, more and more companies are prioritizing their contribution to social and environmental initiatives. Givaudan has been committed to align ecological, social, and economical performance for more than a decade earning multiple recognitions for their efforts. Whether businesses can simultaneously ‘do good and do well’ has caused considerable controversy in the past decades. Givaudan’s CEO admits that integrating CSR, including sustainability efforts, with profitability is a bold ambition, yet the company is embracing the challenge. They believe that it can only be achieved through a multistakeholder perspective, engaging of all parties, and integrating the mutual value creation process with all of them into the business strategy. This research aims to investigate how well the company manages to meet the needs of all its stakeholders at the same time and involve them in the value creation process. There is a specific focus on evaluating Givaudan’s success in balancing environmental and financial interests. |
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