Socially responsible companies' brand communication
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | brand awareness brand communication communication corporate social responsibility marketing strategy media sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/56682 |
| Kivonat: | Corporation Social Responsibility (CSR) is an important part of doing business in the modern world. Some people think that CSR is a new trend that was made to fit in with modern expectations, but it has roots that go much deeper. The short goal of this paper is to give a brief history of CSR and look at the different ways companies can show their ethical behavior inside and outside of their businesses. The value of CSR in today's market will be shown by looking at how CSR projects can help both the business and the environment in big ways. Additionally, this essay looks at how customers feel about socially responsible businesses compared to regular businesses. To back up these claims, we will look at some of the most important results from a Hungarian startup that is trying to fight food waste in Central Europe. This will include its brand communication strategy, motivations, and methods. |
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