The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands

Visitor satisfaction and the reputation of Balaton Sound festival
‌: Kézdi Anna

Evaluation of Boeing's 2024 Crisis Communication Strategies
‌: Borbély Luca

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

WORLD WIDE INVENTORY PROJEKT ÉS A KÉSZLETKONTROLLING KAPCSOLATA A BOSCH-NÁL
‌: Karsai Csaba

Non-verbal communication and crisis management Case study of the 2019 Coca-Cola ad controversy in Hungary
‌: Nagy Lili

Driving Luxury in the Racetrack A Comparative Analysis of Luxury Brand Marketing Strategies in Motorsports
‌: Chavez Mora Rafael

An exploratory research on the community impact of online crisis communication the case of Activision Blizzard King
‌: Török Diána

Socially responsible companies' brand communication
‌: Tallér Máté

Driving Luxury on the Race Track A Comparative Analysis of Luxury Brand Marketing Strategies in Motorsports
‌: Chavez Mora Rafael

Reliability and role of Reputation System in the Decision-Making process A case study of Trip advisor and YouTube
‌: Kumar Amrendra

Shaping and communicating of corporate branding a case study of TikTok
‌: Zhang Mingcheng

Explore the implications of food waste regulations on sample Chinese restaurants and acknowledge of sustainable management practices in China and Hungary.
‌: Zhao Hailun

Adapting Multinational Corporations' Communication for Global Branding
‌: Hegedűs Dora Isabelle

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

Entstehung der Kiskunságer Weinregion – Wie könnte ihre Reputation verbessert werden?
‌: Rácz Márta
Published: (2014)

Luxury treehouses in Hungary
‌: Izsák Dóra

Customer relationship communication process and process change due to the behavior change of the customer in the premium and luxury car industry
‌: Simon Alexandra Dóra

Crisis Communication in the Supplier Quality Development at Knorr-Bremse during the COVID-19 pandemic
‌: Ujvári Orsolya Anna

Marketing communication, Brand management concerning the value of art
‌: Enkhbayar Narmandakh

The growth of luxury hotels in Budapest
‌: Szenteleki Fanni

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Corporate Crisis Communication in the (Post-) Covid-19 era in the United States - A Case Study on Amazon
‌: Huseynzade Shahana

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Luxury tourism and millenials, case of MOROCCO
‌: Khoudarif Mohammed-Amine

Interpretation of luxury hotel services in Budapest
‌: Nagy Aliz

Brand as an additional value Selling luxury to high value clients /
‌: Szirtes Zsófia

Qatar-Gulf Crisis
‌: Cseri Balázs

Social Media Marketing in the Scope of FMCG Brands’ Marketing Communication through the Case of Actimel in Hungary.
‌: Kalikan Zhaniya

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

A Soliteint Luxury Gold kozmetikumcsalád piaci bevezetése
‌: Szolnoki Zita Rózsa

Croatia - Out of the crisis?
‌: Szűcs R. Gábor
Published: (2016)

Croatia – out of the Crisis?
‌: Szűcs R. Gábor
Published: (2016)

Comparison between the Global Financial Crisis of 2008 and the COVID-19 Economic Crisis
‌: Batbold Otgonchimeg

Implications of food waste management in luxury hotels A case study of InterContinental Budapest
‌: Várfalvi Yvett

Communication errors and pitfalls in social media - The four most common marketing mistakes brands make online
‌: Zwickl Dániel