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Behind the label Investigating SPAR Magyarország Kereskedelmi Kft.'s private label products and consumer behaviour

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Bibliographic Details
Main Author:	Borbély Ákos
Other Authors:	Horváth Ferenc Tölgyessy Dr. Péterné Sass Magdolna Ildikó
Format:	Thesis
Kulcsszavak:	brands consumer behaviour fogyasztói magatartás Private label Retail Sector saját márkás termék SPAR Hungary Spar Magyarország Kereskedelmi Kft.
Online Access:	http://dolgozattar.uni-bge.hu/56918

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